Silk Almond Milk - Where Better Begins

To make almond milk stand out in a health-saturated market, we gave Silk a bold, witty voice. Centered on clever wordplay and playful digs at dairy, the campaign turned common frustrations like bloating and lactose intolerance into sharp, funny comebacks. With flexible, meme-inspired copy, each execution maintained a fresh, relatable tone that was endlessly shareable, proving that plant-based products can have personality.