PopCorners - All the Fun Without the Fry

The challenge was to reimagine the snack into a full, ownable campaign that captured PopCorners’ light, crunchy energy. Centered on the concept “All the Fun Without the Fry,” the campaign highlighted the brand’s unique triangular shape and playful personality while emphasizing its air-popped, never-fried difference. Bright triangle motifs, bold colors, and lively typography brought the fun to life, creating a fresh, modern identity that made guilt-free snacking feel exciting and joyful.