NotCo - Probiotic Shot Launch Campaign

To introduce NotCo’s new probiotic shot designed to combat hangovers, we set out to create a bold, energetic campaign that matched the brand’s irreverent personality while giving the product its own identity. Inspired by the product’s playful flavor names, I built the concept around visual contradictions, unexpected scenes that flipped each name on its head. The oversized shot bottles took center stage in surreal, dramatic settings, creating a sense of intentional disruption. By making the product the hero and leaning into NotCo’s signature bold visuals, the campaign delivered a distinctive, attention-grabbing launch that perfectly captured the brand’s confident, unconventional spirit