Burger King - Women Belong…EVERYWHERE

Following backlash from Burger King’s previous campaign, this project aimed to change the narrative and spotlight the brand’s scholarship program, which supports women in the culinary industry. I reimagined the message into an empowering statement, “Women Belong Everywhere.” The campaign celebrated women’s impact across all areas of the culinary world, pairing bold visuals with real statistics to highlight their presence in both well-known and underrepresented roles. By placing the “Women Belong” message in unexpected contexts, the campaign transformed a controversial moment into an inspiring celebration of women’s ambition, talent, and leadership in the food industry.